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Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking…

CPSC · April 30, 2026

Build-A-Bear Workshop Recalls Heartwarming Hugs Bears Due to Risk of Serious Injury or Death from Choking Hazard to Children — CPSC recall announced April 30, 2026.
Hazard: The zipper slider on the side pouch can detach, posing a risk of serious injury or death from choking hazard to children..
Units affected: About 36,000 (In addition 520 were sold in Canada).
Remedy: Consumers should immediately stop using the recalled Heartwarming Hugs Bear and return it to a local Build-A-Bear….
Details as of July 25, 2026; the linked official notice is authoritative for lot codes, VINs, and remedies.

Agency: CPSC
Posted: April 30, 2026
Status: Consumers should immediately stop using the recalled…
Source ID: 26457

Description

This recall involves the Heartwarming Hugs weighted plush bear with model number 034464. It has a side pouch containing a heart filled with 2.5 pounds of ceramic beads, which can be heated or cooled for comfort. The pouch is secured with a zipper. The product is graded 3 years+ and carries a cautionary statement advising adult supervision due to the heated/cooled element. The model number is located on the label sewn into the back side of one bear leg.

Products: Build-A-Bear Workshop Heartwarming Hugs Bears
Sold at: Build-A-Bear Workshop stores and online at www.buildabear.com from January 2026 through March 2026 for about $48.
Incidents: There has been one consumer report in the United Kingdom of the zipper slider detaching while in use, and no reports in the United States. No injuries have been reported.